02. product design

ZYNGA MOBILE

Launched over 6 different titles with the mobile team 2011- 2013 including Farmville, Cityville: Hometown, and Zynga Casino. My specialties included creating logos, app icons, app store/marketing images, concept art, and UI elements. 

Role: Product Designer

Creative Team:
Art Director Matt Snow

Producer Fred Gallart

Lead UX Designer Jackson Wang

UX Designer Matt Downham
Lead Artist  Kim Herbst

Concept Artist Steph Lew

3d Artist Eric Taylor

 

001. zynga slots

PROJECT.

As Zynga's second mobile casino game released in 2012, Zynga Slots brings the thrill of Las Vegas slot machines to the palm of players' hands while introducing social elements for players to share the excitement with their friends. There are multiple machine themes in Zynga Slots which are unlocked as you level up. The game has since been discontinued and is no longer available in the app store. 

LOGO & APP ICON.

Channeling a fun fiery gradient theme, I designed the logo and app icons for Zynga Slots. I made several mockups for the logo to include more coins, using the actual slot machine, and a more Vegas-y neon theme. My Art Director ultimately wanted to go a more cartoonish direction to reflect the visuals of the game itself.

PRODUCTION ART.

Within the themed machines of the game, I concepted, designed, and animated in Flash over 6 levels. This included all background images, gaming icons, and characters that were part of the zombie theme, fishing theme, Farmvlle 2 theme, space rock team, and Hanging with Friends theme. I also worked on pop up UI loading screens and menus. 

MARKETING MATERIALS.

Made all app store marketing images promoting Zynga Slots for iTunes and android devices. Had to make each set of images based on the different screen sizes and localized it for over 10 languages: English, French, Italian, German, Spanish, Portuguese, Traditional Chinese, Simplified Chinese, Japanese and Korean.

 

002. dream zoo

PROJECT.

Released 2011 and now not currently available anymore, the game Dream Zoo had players raising exotic animals in a zoo of their own. The game let users collect, feed, and breed animals. It included a component of augmented reality where you could take photos with your animals in the real world.

INTERFACE DESIGN.

I wasn’t responsible for wire framing the UI, but did render out the wire frames to designs that were used for the actual interface and menus. The UI style was to mimic a wood background with an overlay of a scroll. Using Illustrator, I helped make all the CTA popups, icons used in the menus, game elements, thought bubbles, currency, and loading screens. 

CONCEPT &

PRODUCTION ART.

During the concept phase, the project was to go by the name Zooville which I did logo mockups for. We then pivoted to the name Dream Zoo, in which my designs were ultimately not used. Other elements I worked on were animals like the stork and baby delivery, animal cleaning process, and many varieties of animal waste

 

003. cityville : hometown

PROJECT.

CityVille: Hometown was a social city-building simulation game released in 2011. Based on the Facebook game CityVille and developed by Zynga, CityVille: Hometown players can exchange gifts and with one another as well as visit each other’s towns. It was Zynga’s first mobile game to be released in five languages- English, French, Italian, German and Spanish.

LOGO.

I was in charge of developing the logo for CityVille: Hometown, the imagery that was chosen resembled a banner. I explored mockups for the logo that resembled street signs, focused on script like fonts, and fonts that had thick serifs. Zynga wanted to highlight the fact that this was based off of CityVille, so the word 'Hometown' was decreased to showcase this hierarchy. We continued with a style that matched the characters having a more animated look. 

MARKETING MATERIALS.

Generated all app store marketing images promoting CityVille: Hometown for iTunes and android devices. Made each set of images based on the different screen sizes and localized it in 5 languages. Created posters within the company to promote beta testing of the game. Also worked on the community images for promotion on the Zynga blog and Facebook pages.

 

004. forestville

PROJECT.

ForestVille was released for iOS devices in 2011, and features similar town-building gameplay to that seen in other Ville titles. As with the likes of Farmville and CityVille, Forestville is a free-to-play title with in-app purchases available. The theme is a magical forest where players can build homes for a cast of colorful animals, create businesses, place fun decorations, and connect with their friends.

CONCEPT ART.

Used Photoshop to paint over 50 pieces of concept art for the game and each one of those items had to be drawn in four different angles. Items such as houses, trees, recreational areas, etc. After concept art was approved, 3d artists would render it and we 2d artists would hand color over the objects for a more painterly style. 

MARKETING MATERIALS.

Made all app store marketing images promoting ForestVille for iTunes and android devices. Had to make each set of images based on the different screen sizes and localized it in 5 languages. Worked on the community images for promotion on the Zynga blog, Facebook pages for the game, and created posters within the company to promote beta testing.

 

005. farmville

PROJECT.

Zynga's most popular and successful game is probably FarmVille, with its peak in March 2010, FarmVille had 83.76 million monthly active users. This was the only game I worked on that wasn't on mobile. FarmVille lets players cultivate their farms by plowing, planting and harvesting crops and trees. Players also care for their farm animals: milking their cows and collecting eggs from their chickens.

CONCEPT ART.

Vectored images via Photoshop to design over 100 in game items and each one of those things had to be brought into Flash and animated. It was a bit of an odd/dated pipeline. Created items such as animals, backgrounds, characters, crops, trees, buildings etc. Helped the 2012 launches of Winter Wonderland, English Countryside, and Lighthouse Cove expansions.

MARKETING MATERIALS.

Developed promotional materials such a posters, web ads, and email images for the new expansions we were about to launch. Utilized the already made graphics and images for these expansions and put them together catering to the medium and all size perimeters. 

 

006. casino & prototyping teams

PROJECT.

Zynga Casino was a way for players to expereince free casino games on their mobile devices and on Facebook. No real money is required. Games included were Bingo, Poker, and more. You could play against your friends and track your status on leaderboards. The Prototype team was used for company wide concepting before games were greenlit.

PRODUCTION ART.

I was assigned to this team due to my versatility. I did a wide range of designs including concepting app icons, logos, ui elements, style guides, and in game objects. I generally used Photoshop and Illustrator, but often had to animate in Flash or After Effects. Worked on posters to decorate the offices with branding from the games depending on the studios.