To differentiate from the basic corporate Memphis style that was ubiquitous in tech, Twitter wanted to reflect the vibe that was more true to the platform. Influenced by street art which is public, messy, layered, and expressive much like the conversations on Twitter.

The system was designed to be flexible, adapting to various online communities while having a cultural impact offline. I supported the rebrand by doing initial explorations and concepts our Careers Site, People Team and Real Estate and Workplace integration, and helping establish guidelines for Events & Experiential. I also led the set up of our Canva environment and roadshows, an employee avatar generator, automated 36 custom filters, 200+ templates, 350+ assets, and 1700 on-brand photos to our library.