Twitter influences the music industry, serving as a dynamic platform where artists connect with fans and amplify new releases. In 2020 alone, there were over 7 billion Tweets about music, reflecting its central role in driving global music discourse. The platform's real-time interaction enables artists to shape music trends and cultural landscapes, making it a key tool for both emerging talents and established stars.

I supported Twitter Music's marketing initiatives from branding to product and experiential application. I collaborated cross-functionally on projects such as standardizing overall look and feel for Music Festival merchandise, Key Art for Burna Boy at Madison Square Garden, TwitterVoices NYC, various custom logos and hashmojis, SXSW agency playbook, American Music Awards playbook, and the unfortunately cancelled Twitter Music Summit at Soho House WeHo.