If you can dream it, Tweet it—

a handful of these celebs did.
#TweetItIntoExistence

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I created initial concepts and explorations for a 2022 Twitter campaign featuring successful manifestation Tweets on the platform. Early Tweets from the likes of Matthew Cherry, Niall Horan, Simu Liu, Demi Lovato, Bubba Wallace, Megan Thee Stallion Isa Rae, Tyler the Creator, and many more. Twitter donated nearly $1 million to charities chosen by the celebrity participants. 

With over 40 billboards in key locations including Chicago, Houston, LA, NY, Toronto and featured widely in the press (750M Media Impressions, 71M Social), 98% positive sentiment, a trending hashtag, and was shortlisted for two Cannes Lions Awards.

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