04. awareness campaign
Stanford Medical Center's 2011 Noise Reduction Awareness Campaign.
Role: Lead Designer
PM Amit Karkhanis
Copyrighter Nishita Setlur
Photographer Emil Siapno
Designer Brenda Dimapasoc
Marketing materials (flyers, posters, etc.) were commissioned for the Noise Reduction Awareness campaign for in patient units at Stanford Medical Center. With the growing number of rooms with patients recovering, Stanford wanted a way to mitigate the stresses of being in a hospital by promoting a quieter atmosphere. We opted to use their own staff of doctors and nurses as models in the campaign to make it more familiar and friendly in tone.
It was discussed that although more lighthearted, the designs had to still be very professional in nature. The color cardinal red was to be showcased and overall palette warmer to reflect the branding of the medical center, not to be confused with a cooler palette which at the time was associated with Lucile Packard Children's Hospital. Photographs were then taken of staff members to be used in the campaign.
Sketched out several mockups for layout of the poster project after the photographs were taken. The models were all posed with their fingers in the shushing position. The layouts played with the placement of the models and text, some using voice bubbles and typography. Ultimately the layout that was chosen was one that resembled a magazine cover with the text large on top and smaller copy and on the side.
Brought the photos taken of the staff into Lightroom and Photoshop for editing, used Illustrator for the text. The backgrounds had to be manipulated a lot since some of the colors were a little jarring and objects that were too busy/distracting. Then created a template with all the finished elements following the brand tool kit Stanford provided. The template was sent to the other designer to tweak based on the position of the subject in the photo.
Multiple flyers and posters were printed of the over 40 unique designs we made for the campaign. The paper used for the posters was a heavy cardstock semi gloss. Depending on the location of the posters throughout the units, some were framed and some not. I unfortunately never got to see the final product in person however.
The Noise Reduction awareness campaign was well received overall. The clinics could have gone a more straightforward approach with just text signage, but incorporating their staff in the campaign worked well for ambiance and staff morale. Noise was said to be reduced significantly in waiting rooms and nurses offices adjacent to the in patient units. Some of the posters are still up in certain areas.