Marketing materials (flyers, posters, etc.) were commissioned for the Noise Reduction Awareness campaign for in patient units at Stanford Medical Center. With the growing number of rooms with patients recovering, Stanford wanted a way to mitigate the stresses of being in a hospital by promoting a quieter atmosphere. We opted to use their own staff of doctors and nurses as models in the campaign to make it more familiar and friendly in tone. 

It was discussed that although more lighthearted, the designs had to still be very professional in nature. The color cardinal red was to be showcased and overall palette warmer to reflect the branding of the medical center, not to be confused with a cooler palette which at the time was associated with Lucile Packard Children's Hospital. Photographs were then taken of staff members to be used in the campaign.

Sketched out several mockups for layout of the poster project after the photographs were taken. The models were all posed with their fingers in the shushing position. The layouts played with the placement of the models and text, some using voice bubbles and typography. Ultimately the layout that was chosen was one that resembled a magazine cover with the text large on top and smaller copy and on the side.