The Cannes Lions Festival shines a spotlight on global creative talent. Twitter Beach served as a meeting ground for attendees, influential voices, and business leaders to exchange ideas.
 

Constructed from the sand up to serve as an inviting, tranquil oasis amidst the summer heat of the French Riviera, it was designed with functionality in mind, catering to various needs such as hosting client meetings, speakers, panels, sessions, and happy hours.
 

I led the brand design for the Twitter Beach identity playbook, which encompassed environmental, digital, print, social, motion, and merchandise components with our Brand Engagement and Experiences Team. The production involved cross-functional coordination with eight departments as well as an on-site agency. Success was evident in our ability to attract volumes of diverse attendees and forge key industry partnerships.